Communication Management Programme

Corporate Communications will provide secure safety in the design of the communication strategy, in the use of media that suit your business, acquiring the notoriety desired and optimizing the budget of communication.

Programme Information

Participant Profile

• The programme is designed for people working in Communication departments inside companies who need to overhaul their current procedures and adapt them to the changing business environment.
• To professionals in areas specialised in the communication process, such as advertising agencies, the media, and communication agencies who wish to acquire a more comprehensive and global insight into the activities of a communication department.
• To Graduates in Communication who wish to take up a professional career in the world of business communication.
• To managers of SMB's, marketing managers and heads of sales, who are partly in charge of communication in their company and wish to optimise their communication options.
• To people in charge of Communication Departments who want to enhance security and improve their management skills.

What will I get out of this programme?

• You will be familiarised with essential skills required in order to effectively and securely manage the Communication Department of any organisation with efficiency and professional rigor.
• You will improve on you analysis and planning capabilities and be able to carry through effective communication campaigns, keeping closely control over the entire process.
• You will increase your present expertise with an aim to achieving better results with the same budget.
• You will be able to effectively take charge of the management and strategy of your company's internal and external communication.
• You will be familiarised with and be able to implement new techniques that will bring added value to the current activities of communication companies.
• You will have the chance to improve your professional predicament.

Methodology

• Aware that the market is increasingly in need of professionals with predominantly practical training experience, the EADA methodology is based on active participation. The programme will help you to develop your management skills through public presentations, team work, situation analysis and diagnosis, discussion of case studies, and the application of problem solving techniques.
• To conclude the programme you will carry out a Final Project based on a real situation, where you must develop a comprehensive communications Plan, applying all the newly acquired knowledge. The subsequent public presentation of the plan and its further analysis are key factors for your personal and professional development.

When does the programme start?

Group: TCS Communication Management Programme (Place: EADA-Barcelona)

Which subjects are studied?