Communication Management Programme

Corporate Communications will provide secure safety in the design of the communication strategy, in the use of media that suit your business, acquiring the notoriety desired and optimizing the budget of communication.

An introduction to organisational, people management and communication.

Communication management.

• Company strategy
• Research and Communication
• Finance for non-financial professionals
• Negotiating with suppliers
• Project planning
• Strategic decisions of the communication manager

Designing, implementing and planning institutional and advertising communication.

• Communication Strategies
• Media Planning
• Advertising Creativity

The communication manager's role inside the company.

• Internal communication.
• Public Relations.
• Corporate social responsibility.
• Managing company crises.
• Branding and Corporate Identity.

New Technologies and communication.

• New technologies and advertising supports; websites and their possibilities.
• Relational Marketing - CRM.
• Digital communication campaigns. E-mail marketing.
• Mobile-Communication.

Parallel tools to traditional advertising.

• Marketing and Direct Advertising.
• Special Offers advertising.
• Point of sale management: merchandising.
• Developing emerging channels.
• Buzz Marketing.

Skills of the communications manager.

• Conducting meetings.
• Sales techniques.
• Public presentation techniques.

Presentation and handing in of a comprehensive communication plan.